know that quality web design is a valuable investment, but what are the real
benefits of hiring a professional web development company? Is the price tag
worth it? Will a website that looks good bring in business?
1. CONSISTENT BRAND
designers think about the big picture. They create a visual language for your
brand that is consistent across different contexts. Your website, logo,
business cards, and even your Twitter, Facebook and Google+ profiles have to
form a coherent whole. Brands that have a consistent visual language make a
more memorable impression than those that look like five different
2. MORE VISITORS WHO STAY
ON THE PAGE
not looking for clicks. You’re looking for visitors who browse through your
site and get to know who you are. Remember that most people will leave after
just 5 to seconds taking a glimpse at your site. It takes something special to
keep them interested, let alone willing to buy your product or service.
3. MORE CUSTOMERS, Means
MOre Business, MOre Revenue
action are the sign-up, buy now, and learn more parts of your site. Where they
are on the web page, how they look, and what they say will determine how many
more people decide to buy something from you.
websites just don’t cut it anymore. Within one industry, there are many sites
that look the same. They say the right stuff, the design isn’t too offensive,
but they don’t make the effort to speak up and say why they’re special. That
doesn’t mean you have to pull out the sparkly graphics to get attention.
Quality means distilling all of your unique selling points into one coherent
5. FORM, STRUCTURE AND
PURPOSE TO CONTENT
and design need to be perfectly aligned on your site. Most people will not put
in the effort to understand what you are trying to say. Large blocks of small
text, confusing navigation, and obscured calls to action will turn visitors
away. Designers work with your content so that it’s clear and directs people to
what you want them to do.
6. POLISHED DETAILS
choice of fonts, spacing of text, and contrast are details that make a
difference in the overall quality of your site. These kinds of nuances may not
seem that important, but they affect how readable and functional the site is.
the expert on your own business, but you are not an expert on web design.
Sometimes there needs to be a compromise between what you want and what works
for the web. Quality web design also comes from the experience of knowing how
to translate ideas into web pages.
8. LESS SPENDING DOWN THE
that try to get a “good deal” and buy into the promise of getting high-quality
design services for a cheap price often end up paying more than they need to.
Why? They realize that high quality really does cost money and pay for another
designer to re-do their site.
owners and web designers have to work together to create a website. If you are
satisfied with the result, the web designer you worked with will be your go-to
for changes and new additions.
10. ROOM FOR DEVELOPMENT
design builds a solid foundation for the improvements you will want to make
after the initial site is finished. Whether you want to add a new product or
service, the site will already have a strong enough aesthetic that you don’t
have to go back to square one.